Growing your audience on YouTube is not the only way to make money from the platform. As an alternative, you can also make money directly from YouTube once you gain enough subscribers and views on your videos. There are three different ways you can monetize your channel and earn some cash directly from YouTube. Which of these methods you choose determines how much money you make and how frequently you get paid. Let’s take a look at what they are, their pros and cons, as well as examples of YouTubers who have used them.
Paid Channel Membership
When viewers pay a monthly fee to access your content, you’re monetizing your channel with a paid channel membership method. Paid memberships are the most common way to monetize a YouTube channel, and it’s likely that you’ve heard of them before. Paid memberships involve charging your viewers a monthly fee to gain access to your content. This can be anything from exclusive content, early access to content, or things like special badges or access to a private member’s-only community. Advantages of a Paid Channel Membership: – Paid memberships are the most common and reliable way to monetize a YouTube channel. Disadvantages of a Paid Channel Membership: – The amount you earn from each paid channel membership is inconsistent.
A YouTube sponsorship is when a company pays you to promote their product or service in your videos. Unlike a normal ad, a sponsorship is more than just a quick advertisement. When a company sponsors your channel, they’re paying you to feature their product and/or service in your videos. Advantages of a YouTube Sponsorship: – Unlike regular ads, you have more creative freedom when you have a sponsorship. Disadvantages of a YouTube Sponsorship: – It’s less reliable than a paid channel membership because you can’t choose who sponsors your videos.
If you have enough views on your videos, you can earn money by running ads on them. Video ads are when you run a short ad clip in your videos. Viewers either see them before or during your video, or sometimes they’re only played for people who have already watched the video. Advantages of Video Ads: – You can make a lot of money from video ads if your channel has enough views. Disadvantages of Video Ads: – You don’t have control over where the ads are placed in your video.
Final Words: Should you still build a YouTube channel?
In the early days of YouTube, you could make decent money from your videos by simply displaying ads before them. However, people quickly caught on to this and started using ad blockers. With ad blockers now accounting for over 41% of internet users, the only way you can make money from your videos is through sponsorships and paid channel memberships. However, if you’re just starting out, you likely don’t have enough views to pull in sponsors. If this is the case, the best thing you can do is build a channel. Growing your audience takes time, but if you post regularly, you will eventually get there. One thing to remember is you don’t have to start with a YouTube channel. If you’re not sure what kind of content to create or don’t have the time to make videos, you can still make money from your passion by joining an online community like Sosh.